Amazon Is The Most Valuable Brand, Tesla Fastest-Growing: Kantar

Kantar has published its latest BrandZ written report, which ranks the world'south top 100 near valuable brands. Co-ordinate to the report, Amazon currently has the highest brand value of $684 billion. The retail giant grew a whopping 64 percent (approx. $268 billion) from terminal twelvemonth to retain the crown. Apple also saw a healthy growth of 74 percent to reach $612 billion and keep the second position. Amazon and Apple became the starting time two brands to breach the half-a-trillion-dollar mark.

Google leapfrogged Microsoft to the third position with a brand value of $458 billion (+42 percent). Microsoft grew about 26 percent to attain $410 billion but dropped to the fourth spot on the global list. Tencent ($241 billion), Facebook ($227 billion), Alibaba ($197 billion), Visa ($191 billion), McDonald's ($155 billion), and MasterCard ($113 billion) brand up the top ten brands globally.

Except for Visa and MasterCard, all other companies grew in excess of twenty percent this year. These two fiscal services companies grew virtually 2 percent and four percent respectively.

thirteen new entrants in the most valuable list, Tesla is the fastest-growing brand

The past couple of years accept seen drastic changes in several industries. There's a growing demand for tech products as more people are at present seeking remote working and learning tools due to the COVID-19 pandemic concerns. That'southward why the top seven brands are all from the tech sector, and they grew significantly every bit well.

World's largest smartphone vendor Samsung finds itself at the 42nd spot with a brand value of $47 billion. Huawei (50th) and Xiaomi (70th) are the merely other smartphone makers in the superlative 100. Their respective brand value is reported at $38 billion and $25 billion.

The global health crisis as well allowed streaming services and subscription models to flourish. Xbox (+55 percent), Netflix (+55 percent), and Disney (+13 percent), all registered healthy growths.

However, the fastest-growing brand this yr is Tesla. The American electric vehicle company grew a listen-boggling 275 percent to become the most valuable car brand globally. This strong growth means it bankrupt into the elevation 100 with a brand value of $43 billion, which places it at the 47th spot. Nvidia (12th), Qualcomm (37th), Zoom (52nd), AMD (57th), Snapchat (82nd), and Spotify (99th) are some of the other new entrants this year.

In terms of growth charge per unit, iv other brands apart from Tesla more than than doubled their brand value. Communist china's TikTok (158 percentage), Pinduoduo (131 percent), Meituan (119 percent), and Moutai (103 pct) are those four brands. Instagram also doubled its brand value to $83 billion. The Facebook-owned social media company sits at the 18th spot, sandwiched betwixt Nike ($84 billion) and Paypal ($81 billion).

U.s. brands withal boss but Chinese brands are catching upwardly fast

According to the new BrandZ study, the total value of the globe'southward 100 biggest brands has grown a wellness 42 percent yr-on-twelvemonth (YoY) to breach the $vii trillion marking this year. This accelerated growth too means the threshold for breaking into the top 100 has increased past 44 percent YoY to virtually touch $nineteen billion.

Overall, 56 American brands featured in the top 100 list (via). They accounted for 74 percentage of the top 100's total value, growing an average 46 per centum YoY. Notwithstanding, Chinese companies are also growing fast as well, capturing 14 per centum of the total value. That share came in at around 11 percentage a decade ago. Vi of the top ten fastest-growing brands this year are from China, then that speaks volumes about this growth rate.

European companies, on the other hand, are seeing a downward trend. Only 8 percent of the meridian 100's total value this year came from Europe. That'due south down significantly from 20 percent ten years ago. French republic's Louis Vuitton at the 21st position is the highest-placed European brand.

Cheque out the infographic below for the total list of the top 100 most valuable brands globally.

Source: https://www.androidheadlines.com/2021/06/amazon-most-valuable-brand-kantar.html

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